Mixing Strategy, Numbers, and Know-How to Grow Your Business


You've got a successful business, but you're constantly worried about having enough cash to make it through the month. Sound familiar?
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Most business owners excel at their craft but can't spot the warning signs choking their cash flow. Without understanding these patterns, you're missing profit that's already sitting in your business.
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Our Small Business CFO Advisory Service identifies these hidden opportunities and implements a proven recipe to transform your operation from cash-strapped to cash-positive, so you can focus on what you do best while your business finally pays you what it's worth.
What a CFO Advisor Can Do for Your Business
Give you financial
oversight
Get someone
who knows how to grow successful businesses
that make real money.
Be your go-to
financial guide
Get a 'go-to' financial expert who will be with you every step of the way.
Give you direction
on what to do
Get direction on the exact next steps to have a growing and successful business.
Understand your Numbers
A successful business is one that understands and is improving their numbers.
Be a trusted confidant
Finally have someone to turn to for advice and to bounce ideas off of.
Own a machine.
Not a job
Your business needs to be a machine that makes money for you. Not a low-paying job.
Our CFO Advisory Services Explained
Our advisory service crafts a financial goal timeline that's actionable, metrics-focused, and ultimately attainable. We dive deep into your financial reports, collaboratively setting a few targeted operational or financial goals each month.

I Dive Into Your Reports so you don't have to,
running trend analysis' and uncovering which of the 12 cash flow drivers are in need immediate attention. These are the blind spots that are holding you back.
We meet monthly
Reviewing progress, fixing roadblocks, and ensuring your business is on track to hit your financial goals. Every meeting is focused on what’s going to move the needle for you
You take action
I hand you a clear action plan to follow—no guessing, no stressing. With weekly check-ins, we keep things moving so you stay on track and see real results.


I started my entrepreneurial journey selling Jolly Ranchers from my 7th-grade locker, and I've been hooked on building businesses ever since.
Fast forward to my thirties: I was running multiple companies, juggling every role imaginable, while trying to be the father and husband my family deserved. Strike a chord? Despite working longer hours than ever, my businesses were stagnating, and so was I.
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At forty, I hit my breaking point and made the best investment of my life, getting the financial advisor I desperately needed. The transformation wasn't just about numbers. Thankfully, the businesses turned around, but the real magic was how this clarity rippled through every part of my life.
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Here's what I wish someone had told me: You don't have to figure this out alone. The sleepless nights, financial confusion, and constant cash flow worries aren't badges of honor, but rather, problems with solutions.
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That's exactly why I do what I do. I've walked in your shoes and found the way through. When I help you unlock your profit potential and create predictable cash flow, I'm not just changing your bank account; I'm giving you back your peace of mind and time with the people who matter most.
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Your success isn't just my job, it's my mission.
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- Jeffrey Stuppler
Fellow Business Owner
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About Me
It's time to realize your vision
At Secret Recipe, we know you have a powerful vision that's bigger than your current reality.
We're here because we understand what it's like to see the potential
but need the right strategy to unlock it.
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This isn't for everyone. If you're looking for quick fixes or magic bullets, we're not a fit. But if you're ready to implement our outcome-driven approach that creates sustainable growth
and gives you your life back, let's talk.